Training guides and good practice
Whether you're preparing online content for the first time or learning how to use T4, the training guides below will help you get started:
Writing for the web and SEO
These slides will help you to prepare written copy for the web. They cover writing for the web good practice, house style, tone of voice and The University of Manchester branding guidelines.
- Writing for the Web (PPT)
- Writing for the web guide (PDF)
SEO copywriting
This section of the University of Manchester brand website will help you to ensure your web content is SEO (Search engine optimisation) friendly.
It provides guidance around engaging copy, keywords and headings, formatting links and images and page titles:
The University of Manchester brand website
The University of Manchester brand website contains the brand guidelines which all areas of the University are expected to follow. It contains information relating to all aspects of University marketing, from digital to print publications:
To help you to prepare content for the Library website, please familiarise yourself with the following sections:
- Tone of voice, house style, SEO copywriting
- Web guidelines, headings, navigation, fonts, footers, domains
T4 training materials
These videos and documents from the Faculty of Humanities web team provide a good overview of how to navigate T4 and make day to day updates to existing content.
Please note: these videos and documents were designed for the Faculty of Humanities, so the customer facing content does have a different look and feel to the Library website. However, the core T4 functionality is the same.
The Faculty of Science and Engineering T4 guide covers some of the same ground as the Humanities materials, so focus on pages 12 to 23 (Media Library guidance):
Digital inclusion and accessibility
All online content (including documents) should meet The University of Manchester accessibility guidelines. Find out more:
Get in touch
If you would like further training or advice around creating and updating web content, please get in touch with the Library Digital Development team: