Shoppers enjoy a Brief Encounter…at Asda!

24 Apr 2014

Whitworth Art Gallery ‘pops up’ close to home

Whitworth Art Gallery has made another ‘pop-up’ appearance, giving the supermarket run a sense of adventure and creativity.

We last saw an in-store version of Manchester’s gallery in the park earlier this year with stunning displays and inspirational activities in Selfridges, as part of their Festival of Imagination.

Now it has “popped-up” again, this time closer to home, in ASDA near to the University in Hulme.

During the Easter holidays the Whitworth presented four days of extraordinary art ventures to ASDA shoppers.

‘Interference’ artist Harriet Hall’s transportable pop-up roadshow intrigued shoppers. Entitled ‘Brief Encounters’, it gave participants a mission – to choose a lucky dip image or word from the Brief Encounter Wall and use it as inspiration for an ‘arty outcome’ using simple materials such as newspaper, wallpaper, electric tape and string which they could help themselves to.

The participants then had their photograph taken with their creations, which were tweeted all week through #popupwhitworth.