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Our Conversion and Late Recruitment Campaign 2020

16 Jun 2020

New campaign offers reassurance and support to our potential students, in light of COVID19 pandemic and our changing world

University student

In light of COVID-19 and the new situation we find ourselves in for this recruitment cycle, the late recruitment and conversion campaign for this year has had to be changed from previous plans.

Since this change, colleagues from across the University have collaborated to create a new campaign aimed at UG and PGT markets, with updated key messaging and visuals.

The new campaign is centred around reassuring and supportive messaging, the main strapline being: Manchester’s here for you. Today, tomorrow, always.

Visuals, along with a content pack, will be shared widely within the next week so that colleagues can use the campaign for intake into 2020.

This messaging has been aligned with the recently launched offer holder webpages. The campaign will signpost to these pages, moving towards clearing when the webpages go live in early July. More information about the stages of the campaign will be shared in the content pack.

We will be contacting key colleagues directly about the rollout of the campaign. In the meantime, if you have any queries or requests for campaign assets, please get in touch with studentmarketing@manchester.ac.uk.