Hear from journalist and founder of Green & Black’s chocolate
05 Nov 2019
Josephine Fairley, co-founder of Green & Black’s, will discuss building a business
Join the Masood Enterprise Centre on Tuesday, 12 November and hear from Josephine Fairley, co-founder of Green & Black’s chocolate brand that’s now approaching £100 million a year.
Leading entrepreneur and award winning journalist, Jo Fairley, set out to market the world’s first organic chocolate, deciding on ‘green’ to represent their environmental ethos and ‘black’ to reflect particularly high-quality cocoa beans.
Jo was among the first to highlight the social responsibility of food producers, leading the way in Fairtrade. Green & Black’s immediately picked up awards for entrepreneurial and ethical achievement, and the fortunes of the Maya Indians in Belize who grow the cocoa have been transformed. Green & Black’s ethics have also now rippled up through parent organisation Mondolez, inspiring the $400 million Cocoa Life project in West Africa.
Register now to hear Jo talk about her rollercoaster journey as a co-founder and the determination needed, alongside the risks involved, in building a business.
Demonstrating the power of branding, hear how a business can be both ethical and highly successful, and why you should never underestimate the intelligence of the consumer.
Entrepreneurs@Manchester, hosted by the Masood Enterprise Centre, invites the UK's leading entrepreneurs to the University to share their insights and talk candidly about their highs, lows, and lessons learned. Thanks to our partner - A2E Industries - for sponsoring this event.