Confucius Institute Talk: China's Changing Consumer Markets
15 Jan 2019
How fashion manufacturers and retailers react on an ageing society in China
Accessing the Chinese consumer involves understanding the unique platforms and drivers of purchases. Over the next decade, approximately two-thirds of all retail spending growth in the UK is predicted to come from people aged over 55. At the same time, ‘new older generations’ in China who are seen as open-minded and less traditional as well as more financially stable will substantially increase in the next decade. Recently there has been a notable change in how the older population is considered in the traditionally youth-focused fashion industry, although many fashion companies and retailers are still uncertain about whether their strategies fit.
This talk will provide a comprehensive understanding of the fashion preferences and consumer behaviour in relation to the older Chinese consumer group. Come along to understand what this could mean for you and your organization and how to tailor your business strategies to embrace the huge potential market in China.
Minzhi Zhang is a doctoral candidate researcher at the University with 10 years’ experience in the fashion industry (Adidas, Louis Vuitton, Burberry, and China Textile News).
The talk will take place on Tuesday, 22 January from 6pm until 7pm at Manchester Central Library.