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University course marketing web pages get wow factor

17 May 2016

On 24 June, new functionality will be introduced to Campus Solutions and Video Portal allowing to upload rich digital content on to the University course marketing pages to support student recruitment.

The University’s web presence is one of the primary means of driving student recruitment and in a recent survey of prospective undergraduate students who declined to take up an offer at the University, 84% stated that course content was an important factor in their decision-making.

The project will improve performance of course marketing information by displaying richer content such as videos, images, charts, and variants of course titles on the University and School websites. It will also improve search functionality and course listings. To facilitate these enhancements, new features will be added to the existing Web Publishing Module in Campus Solutions and the Podcasting Service.

How will rich digital content be implemented?

Only a small number of courses will display enriched content from the launch date. The Student Communications and Marketing team together with the Faculty Communication and Marketing teams will agree the governance process of maintaining course marketing information. This will allow for content to be updated over a longer period of time reflecting both when rich content is available, and the capacity for colleagues in Schools and Faculties to update course content.

The Project Board chaired by Paul Govey reports to the Student Recruitment Marketing Group (SRMG) and is comprised of colleagues from IT Services, all Faculties, Directorate for the Student Experience, Student Support Office and the Division of Communications and Marketing.

Who is involved?

The Course Marketing Pages Project Board reports to the Student Recruitment Marketing Group (SRMG) and is comprised of the following colleagues:

  • Paul Govey (Chair), Head of Student Communications and Marketing, DSE
  • Marie Gray , Head of Communications and Marketing, Faculty of Humanities
  • Sali Midjek-Conway , Head of Communications and Marketing, Faculty of MHS
  • Charlotte Alcock , UK/EU Marketing and Recruitment Officer, Faculty of Life Sciences
  • Emma Scamell , Digital Marketing Manager, Faculty of EPS
  • Tony Fargher , Team Leader Business Improvement Team, Student System Office
  • John Crowe , Web Developer, Division of Communications and Marketing
  • Andy Simmons , Content Manager, Division of Communications and Marketing
  • Vera Sokolovski , Project Manager, IT Services

For further information, contact IT Services Project Manager Vera Sokolovski.