MBS to Anywhere: Prolific North Award win for Alliance MBS
04 May 2016
Congratulations to Alliance Manchester Business School’s Marketing and Communications Team who, last Thursday, won a Prolific North Award for their campaign ‘MBS to Anywhere’
Winner of the B2B Marketing/Integrated Communications Campaign category, the campaign celebrated the School’s history, heritage and achievements through its 50th anniversary year in 2015. It also communicated the School’s change of name - from Manchester Business School to Alliance Manchester Business School – in September 2015, ensuring audiences understood Lord Alliance’s long-standing history of supporting the city of Manchester, The University and the Business School.
The integrated campaign ‘From MBS to anywhere’ used a combination of internal engagement; UK and international events; and digital and strategic communications and marketing to tell this story.
The Prolific North Awards are the largest gathering of creative and media professionals outside of London. Last week’s event attracted over 800 people to The Point, at Lancashire County Cricket Club.