Triple triumph for Manchester at HEIST Awards 2014
21 Jul 2015
Three University teams scooped awards at the ‘Oscars’ for higher education marketing, which took place on 10 July at the Palace Hotel in Manchester
Gold Award in ‘Best Specialist Prospectus’ category for MBS's Global Executive MBA brochure
Manchester Business School's Marketing, Communications and Recruitment team won with a creative, more consumer-style approach unlike any other Global Executive MBA brochure. The brochure conveys a lot of complex information in a quirky way which is unusually bold for a business education publication.
Despite requiring an investment of £50,000 and a major personal commitment, the course received 25 applications in five months: a sure testament to the quality and effectiveness of the brochure.
Silver Award in ‘Best Strategic/Branding/Corporate Campaign’ category for EPS's The World Works Better With Us marketing campaign
The Faculty of Engineering and Physical Sciences' Communications and Marketing team produced an ambitious campaign which showcases the diversity Faculty’s research excellence in an eyecatching manner and demonstrates how it impacts on the real world.
An initial phase of the campaign has been launched, transforming busy entrances to the Sackville Street Building and Renold Building, including 3-D interpretations of the artwork, such as a section of carpet being fixed to a back wall of the Granby Row entrance. The project is supported with a bespoke website hosted on the Faculty’s revamped home page.
Bronze Award in ‘Best Strategic/Branding/Corporate Campaign’ category for The Manchester Welcome Campaign 2013
The Manchester Welcome team's campaign was wholly focused on the needs of newly arriving students to enhance their experience. The face of the campaign was existing students themselves, but it also involved all staff, from the President and Vice-Chancellor through to staff maintaining the estate.
A buzz of excitement was created on campus and online that resulted in students arriving at Manchester feeling a warm welcome and quickly becoming part of the community. Comments from newly arrived students on the Welcome Facebook page and the results in the Student Barometer confirmed that Manchester had met and exceeded the strategic goals set out for The Manchester Welcome 2013.
Importantly, the Manchester Welcome 2013 campaign sowed the seeds of a positive relationship with high levels of current student engagement with the channels deployed back in September 2013.
Photo (courtesy Havas People)