Staff Survey communications up for prestigious award
19 Aug 2013
The communications campaign to support the Staff Survey 2013 has been shortlisted for a Chartered Institute of Public Relations PRide award.
The campaign featured a ‘speech bubble’ design and was rolled out across posters, StaffNet, Twitter, email signatures and presentations.
Briefing sessions took place with all University senior leadership teams and special advice was produced for managers to ensure they had all of the information they needed to encourage staff to take part.
The work was carried out by the Communications and Marketing Division, working in conjunction with the Staff Survey Steering Group.
The campaign resulted in 71% of eligible staff taking part, compared to 23% in the 2010 survey.
Rachael McGraw, Internal Communications Manager for the University said: “We were set a tough target to increase the response rate for this survey, but we rose to the challenge and worked as a team to make sure that we produced a creative campaign which caught people’s imaginations.
“We won’t find out the result until the awards ceremony in November, but I’m really pleased for everyone involved that our hard work has been recognised by the CIPR.”
Work is now underway across the University to develop local action plans which will be used to inform action plans for the University as a whole, the four Faculties, the PSS and the Library and visitor attractions. These plans should be ready to share with staff in October.
Another creative campaign is also in the planning stages, to show how things are changing as a result of the survey action plans.