All University-related websites should use sub-domains of the 'manchester.ac.uk' name. In cases in which a website is a joint venture or collaboration with an external organisation, a different domain can be used.
The Division of Communications and Marketing is responsible for approving all sub-domains requests. Faculty-related sub-domains require preliminary approval by the local Faculty digital teams.
Requests for sub-domains should be sent to:
Relevant pages on University-related websites can use marketing URLs as a short and direct way to get to them. Marketing URLs can be used on promotional/marketing materials.
External-facing websites can use marketing URLS of the formats:
- www.manchester.ac.uk/xyz — This URL may redirect to a page on the central domain such as www.manchester.ac.uk/folder/abc/xyz or subdomains such as www.subdomain.manchester.ac.uk/folder/abc/xyz or sites.manchester.ac.uk/nameofsite. It requires approval from the Division of Communications and Marketing.
- www.subdomain.manchester.ac.uk/xyz — This URL should only redirect to a page within the same subdomain such as www.subdomain.manchester.ac.uk/folder/abc/xyz and does not require approval from the Division of Communications and Marketing.
Internal-facing websites can use marketing URLs of the format:
- www.staffnet.manchester.ac.uk/xyz — This URL may redirect to pages within the Staffnet site such as www.staffnet.manchester.ac.uk/folder/abc/xyz or internal-facing content on other sub-domains such as documents.manchester.ac.uk. It requires approval from the the Division of Communications and Marketing.
Marketing URLs should ideally be a single whole meaningful English word, or multiple words, which can be separated by hyphens for clarity. They should comply with the following principles:
- Be all lower case and avoid any punctuation except a hyphen where necessary (no spaces, dots or underscore characters).
- Only use acronyms and abbreviations if they are familiar to the audience.
- Clearly convey the specific facet of the University the website represents.
- Be memorable (a long memorable word is better than an abbreviation that is hard to remember).
- Be a folder not a filename, to avoid users having to worry about file endings (eg use www.manchester.ac.uk/xyz not www.manchester.ac.uk/xyz.html or www.manchester.ac.uk/xyz.htm).
To obtain a marketing URL, site owners should: