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Social media guidelines

These guidelines will help you adopt the University's visual identity and branding on popular social media platforms. For more information on channels, governance and best practice, please visit our social media guidance pages.

Account images

Follow these recommendations when choosing images for your account profiles:

  • have a uniform identity – use the same or similar imagery across all your social channels;
  • use images that are consistent with the University brand. Please consult our photography guidelines for more information on the images you could use;
  • use images that best represent your department or institution. For example: a University building, teaching, learning and social areas, or photos from inside a laboratory or equivalent research space. 
  • use the correct image sizes for each social network (see below table – updated July 2021). Recommended image editing tools include: Adobe Photoshop (requires Creative Cloud licence, available via IT Services, but a free limited version is available or

Account names

Follow these recommendations when naming your account profiles: Social media naming profile guidance (260KB)

Profile photos

Follow these recommendations for account profile photo: Social media profile image guidance (290KB)

Cover/header photos

Cover/header photos fill a large area of space so ensure you upload a high-resolution image. Use an image that positively represents your department or subject. It's good practice to use cover photos that are free of text. If you're using an image with text, test the cover on several devices such as desktop, mobile and tablet to ensure all of the text is visible.

It's recommended that you refresh your cover photos at least every three months. The central social media team refresh the University’s Facebook and Twitter headers regularly to reflect campaigns or time periods in the academic term. 

On Facebook Pages, videos can be used as cover headers. The content pays on a loop and is visible to users visiting your Facebook page. The videos last a maximum of 90 seconds and meet the minimum dimension sizes listed in the table below. 

Examples of best practice are:

Download cover-sized photos of interior and exterior University buildings (images from Third Light):

Recommended image sizes for social media

The following are the recommended minimum dimensions and aspect ratios for images used in social media (measurements are in pixels).

Facebook icon

Cover photo: 820x360 (820x312 will be visible on desktop and 640x360 on mobile, so test your image beforehand)
Profile photo: 180x180 (or ratio 1:1)
Video cover: 820x360, 20-90 seconds long
Tab: 111x74 (or ratio 2:1)
Link image: 1200x627 (or ratio 2:1)
Shared image: 1200x1200 (or ratio 1:1)

Twitter icon

Header: 1500x500 (or ratio 3:1)
Profile photo: 400x400 (or ratio 1:1)
Shared photo: Recommend 1024x512 (or ratio 2:1). Twitter no longer automatically crops images, so your image will be shown in full

Instagram icon

Profile photo: 110x110 (or ratio 1:1)
Image feed: 510x510 (or ratio 1:1)

IGTV video: ratio 9:16, over 60 seconds long

Instagram icon

Instagram stories
Story photo: 1080x1920 (or ratio 9:16)

LinkedIn icon

LinkedIn showcase pages
Standard logo:100x60 (or ratio 2:1)
Square logo: 50x50 (or ratio 1:1)
Banner image: 646x220 (or ratio 3:1)
Shared image size limit: 100MB


For more information or guidance on using social media at The University of Manchester, please contact the local representatives listed below. 


Alistair Beech

Senior Social Media Coordinator

Division of Communications, Marketing and Student Recruitment

Harry Newton

Social Media Coordinator

Division of Communications, Marketing and Student Recruitment

Lucy Connolly

Social Media Coordinator 

Division of Communications, Marketing and Student Recruitment

Justin Wilson

Marketing and Campaigns Manager

Faculty of Biology, Medicine and Health 

Kate Thornley

Faculty Marketing Officer

Faculty of Humanities

Kory Stout

Digital Marketing Coordinator

Faculty of Science and Engineering (until November 2021)

Amy Calderbank

Student Communications Officer

Division of Communications, Marketing and Student Recruitment

Carl Jeffreys

Digital Content Coordinator

Library Marketing Services

Tom Fern

Senior Communications Officer

Division of Development and Alumni Relations

For general enquiries please email