Skip to navigation | Skip to main content | Skip to footer
Menu
Search the Staffnet siteSearch StaffNet
Search type

University brand

Other guidelines

Some communications require additional visual guidelines. Follow the relevant instructions for these cases below:

Bicentenary identity guidelines

If you’re producing content or design work that relates to the University’s bicentenary celebrations in 2024, please use these guidelines:

Social Responsibility guidelines

If you're producing any content that features a story about social responsibility – or 'Making a Difference' – then please see our additional guidelines for these communications.

Student recruitment and marketing campaign guidance

Our SharePoint contains guidance and resources for our undergraduate and postgraduate marketing campaign identities. Here you can find:

  • A campaign toolkit.
  • Links to existing assets including photography, video graphics and icons.
  • Links to Canva templates for social, email and web graphics.
  • Advice for design and web accessibility.

Stellify guidelines

If you're producing a publication about Stellify or that features a Stellify story,  please see our guidelines for these communications.

Wellbeing guidelines

Resources to help you produce materials to encourage engagement with the University’s positive wellbeing framework. Where possible, please ensure that timing is in line with the six ways campaigns calendar.

  • Six ways guidelines – descriptions and sample text for each Way and the evidence behind it, the calendar of campaigns across the year, colour references, examples of how to use the design assets (pdf file, 2MB)
  • Connect toolkit – connect device, hexagon background image, poster, screen and social media templates, PowerPoint slides (zip file, 12MB)
  • Give toolkit  – give device, hexagon background image, poster, screen and social media templates, PowerPoint slides (zip file, 12MB)
  • Take notice toolkit take notice device, hexagon background image, poster, screen and social media templates, PowerPoint slides (zip file, 12MB)
  • Be active toolkit  be active device, hexagon background image, poster, screen and social media templates, PowerPoint slides (zip file, 13MB)
  • Be healthy toolkit be healthy device, hexagon background image, poster, screen and social media templates, PowerPoint slides (zip file, 12MB)
  • Learn and discover toolkit – learn and discover device, hexagon background image, poster, screen and social media templates, PowerPoint slides (zip file, 12MB)

History and heritage

If you're producing a publication or webpage that relates to the history and heritage of the University, please see our additional visual and textual guidelines for these types of communications.

Subject level brochures

If you're producing a subject level brochure for the purposes of student recruitment and would like to follow the structure and design of the University's prospectus, please use these guidelines:

It’s Time recruitment campaign

For the first time, the University is creating an integrated marketing campaign for clearing and late conversion: It's Time. The objective of this campaign is both to differentiate The University of Manchester from other universities in a crowded marketplace over the clearing period via impactful branding and messaging, and to create a buzz and excitement around coming to Manchester for our offer holders.

In order to help colleagues use this campaign for the remainder of the 2019 cycle, please use the following resources:

  • Content pack full of useful information – background, objectives and timings (PDF document, 520KB)
  • Detailed social media plan (Excel document, 18KB)
  • General digital assets (Zip folder, 21MB) Please only use these after reading the content pack and style guide to ensure assets are being used at the right point in the cycle
  • Style toolkit (PDF document, 2.4MB)
  • Faculty and subject level assets – these will be ready in early June and we’ll notify colleagues when they’re available

These guides and assets will be updated regularly as the campaign develops so please check back for updates. If you've any questions around the campaign, please contact the Student Communications and Marketing Team at studentmarketing@manchester.ac.uk or 57591.