Digital Identity Management

A colleague managing online profiles, privacy settings and personal digital information securely. Image created by Copilot, 2026

Digital identity management is the ability to manage how you present yourself, your work and your professional reputation online. It includes privacy, visibility, online profiles, professional networks, security, personal data and the impression we create in digital spaces.

Topics and practices within this capability include:

Personal branding
Online reputation
Professional networking
Digital footprint
Privacy settings
Cyber security awareness

Accessibility and Inclusivity within this capability

This capability should be developed in ways that recognise different levels of confidence, access, experience and support needs.

Support colleagues to manage privacy and visibility.
Recognise that not everyone feels equally safe online.
Avoid pressure to be constantly visible.
Help people build professional profiles in authentic ways.
Consider accessibility of profiles, portfolios and shared content.
Protect personal information.
Be aware of bias and discrimination in digital spaces.

You can view more information relating to digital capabilities and accessibility & inclusion on the dedicated page.

How AI can enhance this capability

AI can support this capability by helping colleagues work more confidently, creatively and efficiently, while keeping human judgement, context and responsibility at the centre.

Draft professional biographies.
Improve LinkedIn profiles.
Review tone and clarity.
Create summaries of experience.
Prepare networking messages.
Support reflection on digital presence.
Adapt content for different audiences.

University tools to support this capability

There are several tools are available within the University supported tool ecosystem to support this capability.

Tool	Description
Microsoft 365 profile	Maintain an accurate professional profile that helps colleagues connect, collaborate and understand your expertise.
Outlook signature	Maintain an accurate professional profile that helps colleagues connect, collaborate and understand your expertise.
Teams profile	Help colleagues understand your role, interests and availability, supporting effective communication and collaboration.
Microsoft Copilot	Support the creation and refinement of professional content while encouraging responsible and informed digital engagement.
University staff profile pages, where relevant	Showcase your expertise, role and contributions to support visibility, networking and professional reputation.
Research profile systems, where relevant	Promote research activities, outputs and areas of expertise while increasing professional visibility and impact.
Cyber security guidance	Help protect personal and professional information while maintaining a secure digital presence.
Information governance guidance	Support the responsible, ethical and compliant management of personal and organisational information.