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Social media

Our social media teams can help you reach new audiences through organic and paid social media campaigns.  These campaigns are typically managed through the University’s corporate channels on Twitter, Facebook and LinkedIn. Instagram is also used to connect with student audiences. These centrally-managed channels have a combined audience of almost 600,000 followers/fans. You can view our key social media channels from across the University via the social media directory.

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“Marketing academic and research capabilities is not straight forward, it needs a constant interaction between the communication and marketing team and academics. The social media team in the Division of Communications and Marketing has been very helpful in enabling this interaction, and helping promote our research capabilities within the High Voltage Lab. Along with their help, we have now developed a very active LinkedIn page that highlights our research capabilities and allows us to target specific audiences. We continue to develop this page, and the learning outcomes of this campaign can definitely be applied to different areas within the University. I would recommend getting in touch with the team for a chat in regards to the different ways of promoting research, academic expertise and outcomes.”

Dr Vidyadhar Peesapati / Research Fellow, Department of Electrical and Electronic Engineering

How to engage with external partners via LinkedIn - Vidyadhar Peesapati, Research Fellow, January 2021.

Generate research engagement with Reddit AMA’s

Reddit's Ask Me Anything (AMA) forum has been utilised to promote academic research at the University, ranging from discussions with the team behind the Cloudy with a Chance of Pain app, identifying ways to help reduce greenhouse gas emissions from food and insights from a nuclear fusion researcher. 

The events, which can be delivered remotely over a couple of hours, attract questions from engaged audiences and can be used as part of a communications campaign to support a new research paper, or simply to raise your online profile. To pitch your research as a Reddit AMA subject, please contact the social media team.

The session provided loads of really tough but excellent questions, gaining exposure for my work with new audiences. The AMA has exposed me to a new way of interacting with people online.

Prof Sarah Bridle / Professor in the School of Physics and Astronomy

The AMA was a great opportunity to engage with a wide range of people and share our work in fusion. I received messages from people who I had not spoken to in years who really enjoyed it! The team was fantastic and was always available for support.

Dr Aneeqa Khan / Research fellow in Nuclear Fusion, School of MACE

Academic takeover

To promote the University’s Lockdown Lectures series, the social media team organised an hour-long Q&A with Professor of Immunology Dan Davis on the day his lecture was released on the University’s @OfficialUoM Twitter account. 

During the session, Dan answered over 20 questions from members of the public about immunology, COVID-19 and his research. He gained 25 new followers to his own account and drove users to key resources on the University website. The Q&A was served to over 75,000 Twitter accounts, widening Dan’s exposure to public audiences and generated almost 3,000 engagements (including retweets, replies, URL clicks).

 Professor Dan Davis

“This was a great experience for me. Questions I received through the University’s Twitter account were extremely interesting and I really enjoyed being able to interact with people to address their concerns over COVID-19, help their understanding of the immune system, and talk about many general things such as what might be good reading material for A level students. The social media team helped me with tips and tricks, including introducing me to a Twitter management tool called Tweetdeck. Thanks to everyone involved – hugely appreciated.”

Prof Dan Davis / Professor of Immunology

Produce a social media video

The social media team also helps produce bite-sized research and news videos (typically edited in a square format, lasting under one minute and including subtitles), which are popular with audiences on social media. Some recent examples include:


Amplify is a mobile app which facilitates the sharing of approved content by academics, PS staff and researchers across campus. Users have the option to share content (such as news and research stories) to their own social media accounts, including Twitter, Facebook and LinkedIn. The aim is to make it easier for you to share Manchester content as and when you chose to do so, helping the University reach new audiences on social media. 

Users have the option of adding their own voice to content and to suggest stories for other Amplify users to support and share. It’s entirely voluntary and in the spirit of social media, is a great way to share, collaborate and engage new audience groups – particularly helpful to raise awareness of your research. 

A number of staff and students are enrolled in the programme across the University – for more information contact  

Access social media training

The social media team run six social media training sessions a year within the Staff Learning and Development catalogue which cover beginner, intermediate and practitioner-level practice and workshop-based activities.

Training topics include: 

  • how the University uses social media to support communications and marketing objectives;
  • getting started and how to use social media professionally as a member of staff;
  • content examples to drive engagement with followers including social video, graphics and photos;
  • how to use paid social media effectively to meet your business objectives;
  • auditing your current channels and developing a social media channel strategy;
  • best practice examples from HE sector and beyond.

Training courses:


For more information or guidance on using social media at The University of Manchester, please contact the local representatives listed below. 


Alistair Beech

Senior Social Media Coordinator

Division of Communications, Marketing and Student Recruitment

Harry Newton

Social Media Coordinator

Division of Communications, Marketing and Student Recruitment

Lucy Connolly

Social Media Coordinator 

Division of Communications, Marketing and Student Recruitment

Justin Wilson

Marketing and Campaigns Manager

Faculty of Biology, Medicine and Health 

Kate Thornley

Faculty Marketing Officer

Faculty of Humanities

Kory Stout

Digital Marketing Coordinator

Faculty of Science and Engineering (until November 2021)

Amy Calderbank

Student Communications Officer

Division of Communications, Marketing and Student Recruitment

Carl Jeffreys

Digital Content Coordinator

Library Marketing Services

Tom Fern

Senior Communications Officer

Division of Development and Alumni Relations

For general enquiries please email