University Marketing
The University Marketing team is responsible for corporate marketing activity that enhances our reputation and promotes our brand. In support of student recruitment, research communications and social responsibility, areas of activity include content, design, digital and campaigns.
Brand
The University Marketing team is responsible for managing and promoting the University brand.
Content
The Content Team ensure an integrated and consistent approach to the production and presentation of content and messages across print, web, social media, film to deliver a meaningful brand experience and maximise engagement with our range of audiences.
Design
The Design team are responsible for the generation and production of creative, brand-led design across all University communications and marketing collateral, including print, digital, film and across our physical environment. They ensure a distinctive look and feel across all marketing platforms and activity, advising on approach and guiding execution to ensure consistency and quality of output.
Digital
Digital and web development specialists within the University Marketing team are responsible for the management and development of the University website, optimising information architecture, functionality, web accessibility and user experience.
Campaigns
The Campaigns Team enhance the reputation of the University by communicating the excellence, scale and impact of our activities via integrated, brand-led marketing communications campaigns. These include the research beacons, international campaigns to raise our global profile, COVID-19 response, and working with the Office for Social Responsibility to support their campaign activity.