Our logo is the foundation of our visual identity, so it’s essential that we apply it correctly and to the exact specifications. The logo must never be altered or amended.
The main logo consists of two elements which can't never be separated:
- the ‘Manchester 1824’ tab and
- the ‘The University of Manchester’ nametype, which must be positioned underneath the tab. The nametype must always read ‘The University of Manchester’ and not ‘Manchester University’ or any other variation thereof.
The minimum amount of room to leave around the logo is indicated by the exclusion zone. Avoid placing text or any other graphic elements within it. The dimensions of the exclusion zone are based on the x-height of the purple tab, as indicated below.
The logo should be used across all media and marketing channels. An L shape version of the logo is also available but its use is very limited (more information below).
For more information on how the logo should be used on different media, see our guidelines.
Variations of the logo
Alternative versions of the main University logo may be used, but only where the full colour logo cannot. Please avoid placing the logo on similar coloured backgrounds to maintain high contrast and definition. High resolution logo files are available to download from this website.
L shape logo
The L shape logo is a variation of the University logo that should only be used in buildings and signage. Please refrain from using the L shape logo in any other media.
Incorrect use of the logo
These are examples of incorrect usage. Do not reproduce the logo in colours not specified in these guidelines, or make any other alterations to it. Do not typeset the sub-brand nametype and never use the ‘Manchester 1824’ tab without the nametype.
Trademark and brand protection guidance
The University logo and sub-brand logos are registered trademarks and must not be reproduced without the permission of The University of Manchester.
Anyone using the University logo or sub-brand logos, in any context, should follow the visual identity guidelines. This includes use on publications, websites, electronic communications and merchandise.
We do not allow any other organisation to use our logo or name without permission. Where a partnership or other arrangement exists with a third party (whether another institution, some other entity or an individual), the visual identity guidelines should be referred to when agreeing with such third party how it can use the University’s name and/or logo, whether on a website, in publicity or marketing materials or in any other way. Please note that third parties should not be permitted to use the University’s name and/or logo without an appropriate agreement being in place. Please get in touch for specific advice.