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Publicity and Marketing

Regardless of the type of collaborative provision, the University requires that it should maintain effective control of publicity and marketing materials, especially where these are published by a partner institution.  In particular the University seeks to ensure that publicity and marketing materials avoid:

  • Inappropriate or misleading comparisons with other providers;
  • Derogatory statements about other providers;
  • Misleading statements about recognition of awards by public or other authorised bodies;
  • Misleading advice about the recognition of awards by professional bodies or bodies in other countries;
  • Bringing UK HE into disrepute;

In addition, in March 2015, the Competition and Markets Authority (CMA) provided guidance to Higher Education institutions that provide undergraduate programmes about their obligations to students in terms of consumer regulations, including the provision of up-to-date, accurate programme information, including full costs of programmes. 

The guidance requires the University to take a number of actions to remain within the law. If we do not meet our obligations, we may be in breach of consumer law and risk enforcement action. In some circumstances, students may also have the right to take legal action against us or seek redress, such as full fee repayment:

http://documents.manchester.ac.uk/display.aspx?DocID=33053

The University will agree with the partner institution whether it will publish all publicity and marketing materials or, if this is to be done by the partner, mechanisms for approval of such materials prior to publication.  It is recommended that materials be approved by a nominee of the School quality committee (or equivalent).

The Memorandum of Agreement will state the exact requirements for publicity material under Schedule 4.