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Spring graduation: Engagement with graduates via social media and live streaming

19 Apr 2022

Content created by our University social media accounts received high engagement levels across multiple channels over the graduation period

Graduation through social media

A round-up presented by student content ambassadors Ben and Aidan has been viewed over 2,700 times, over 2,000 views above typical channel performance.

Live ceremony streams produced by the Media Services team achieved almost 50,000 live streams which helped our YouTube channel attract over 500 new subscribers. Meanwhile, the Media Relations team met with Equity and Merit Scholars to report on how they’re making a difference in their home country.

Over the course of three weeks, the University gained more than 455,000 views on TikTok (a 744% increase) with one video asking graduates 'What are you doing now?' attracting 191,000 views and 18,000 likes.

Our main corporate channels engage across multiple audiences and have a combined audience of over 850,000 followers/fans. They are managed by the social media team based within the Directorate of Communications, Marketing and Student Recruitment.