Using University logos on communications and marketing materials
23 Dec 2013
In order to stand out, to create an impression and to make an impact, we need our communications and marketing materials to be professional, consistent and compelling.
Our visual identity is made up of a number of key components, which we need to safeguard, including logos, nametypes, fonts and colour palettes.
Our logo is, of course, our most immediately recognisable asset and the foundation of our visual identity; applying it to the exact specification will ensure consistent reproduction and a professional image.
The tab logo is now the preferred version of the University logo for print, Powerpoint presentations and websites, since it allows for more flexible design and helps reduce the area of wasted space on the left-hand side. The L-shape logo remains in use on buildings and signage.
You can access the University logos and guidelines for their use (in the Visual Identity Guidelines) in the Toolkit at:
Further information
- Milena Cimmarrusti-Davila at milena.cimmarrusti@manchester.ac.uk or 53553