Library takes part in University clearing campaign

06 Aug 2019

The Library has contributed three themes to the University's first integrated clearing campaign "It's Time" which launched this week.

The Library is joining the campaign by promoting its offer to students via three themes, featuring students at Main Library, the Alan Gilbert Learning Commons and The John Rylands Library.

You'll start to see this campaign across the Library's Twitter, Facebook and Instagram over the coming month.

It's Time is the University's first integrated marketing campaign for clearing and late conversion. The objective is both to differentiate The University of Manchester from other universities in a crowded marketplace over the clearing period via impactful branding and messaging, and to create a buzz and excitement around coming to Manchester for our offer holders.

The Library's three themes are:

• It's Time to explore new horizons: Fuel your knowledge with one of the best-resourced academic libraries in the world.
• It’s Time to wander through knowledge: Explore one of the world’s most remarkable university Special Collections at The John Rylands Library.
• It’s Time to answer the big questions: Always stay informed with the largest academic digital collection in Britain at your fingertips.