Getting collaborative with content – content planning workshop
14 Jan 2019
Wednesday, 30 January 2019, 10am–4.30pm
In this masterclass, content strategist Tracy Playle (CEO of Pickle Jar Communications and founder of the ContentEd conference) will discuss how to plan content more collaboratively, focusing on the prospective undergraduate student journey:
- Create a more consistent and seamless experience for the audience
- Inspire greater creativity by drawing on multiple sources of expertise
- Drive greater efficiency in the use of staff time for content planning and creation
- Maximise the use of content assets
This session will be particularly useful for colleagues working in a marketing team on the production of web/digital content for student recruitment purposes.
Places are limited and applications will be checked for eligibility of role and day to day responsibility against criteria set out in course content. We advise you speak to your line manager before booking as this session is one of two workshops and there is a commitment to attend both days if allocated a place.
Closing date for bookings is Friday, 25 January.