Paid social media for University-owned channels – what you need to know
14 Jan 2019
Thursday, 31 January 2019, 10am–11.30am or Wednesday, 6 February 2019, 9.30am–11am
In the first of the masterclass series, Justin Wilson, Senior Marketing and Campaigns Officer in FBMH, will share with you all you need to know about paid social media campaigns, including:
- The key differences between organic and paid social media
- How the major social networks differ in their approaches to paid social media
- How to set up campaigns and avoid common mistakes
- How to interpret what you have received in return for your investment
If you are familiar with the basics of social media but want to improve your experience of planning and delivering effective social media campaigns and paid activity, then this is the masterclass for you.
Places are limited so bookings are on a first-come-first-served basis.