Social media: Tips and training
23 Jun 2017
One objective in our Communications and Marketing Plan 2015-18 was to create a social media hub in order to “coordinate activity and share content, knowledge, skills and best practice” in this area of communications. To take part of this objective forward, the Division of Communications and Marketing ran two pilot training sessions for University social media practitioners in April 2017.
The new social media training sessions received plenty of positive feedback, and will soon be available to book via Staff Learning and Development.
In the meantime, as a taster of the sessions, here are…
Five top tips to inform your social media strategy
- Always consider your audience. Who are you creating content for and what do you want them to do? Identify individual audience demographics and consider what they want from the University on social media. How can you convey your messages while staying relevant to their needs?
- Social media should be part of the marketing mix. How is your social media supporting wider campaign messages? For example: consider how promoting a volunteering event could support the Stellify campaign, or promoting an academic press appearance is a chance to emphasise academic expertise at the University.
- The University has a huge social media audience. Create amazing content and work with colleagues to get it shared on established existing channels, rather than opening up new accounts. See our list of University social media accounts.
- Want to use Snapchat? Work with the Division of Communications and Marketing, who run the University's main account - perhaps your team could take over the account for a day. To get an idea of the kind of content we feature on Snapchat, add us at OfficialUoM.
- Sign up to the social media mailing list to be informed of the latest campaigns and social media activity from across the University.
Contact our Social Media Coordinator to ask to be added to the mailing list, or to discuss any opportunities for collaborative social media promotion.