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A brand is more than just a logo, a name or a strapline. Our brand is the image we project to the world and how we're perceived. It's our expression of who we are, what we do and why we do it. It's how people identify with us and how we make them feel.

To communicate our ethos and shape our image, our brand proposition must be clearly defined, simple to express and easy to understand.

To learn more about the University brand, from our key messages and points of distinction through to correct use of our logo and how you can apply it to your communications and marketing activities, go to: