Name: University Marketing
Place in structure:
John Owens Building
The University of Manchester
Building 48 on campus map (opens in a new window)
Effective marketing helps us communicate professionally and consistently with all of our stakeholders, ensuring we present our key messages in a compelling way and that we provide audiences with the information they need, in a way that is meaningful to them.
Getting our marketing right will position us as a dynamic and distinctive force for change in the world, helping us to attract the best students, staff and investors, and to make vital connections locally, nationally and across the globe.
Our University Marketing Team provides expert advice and guidance across best marketing practice – from how to promote the University brand, to carrying out market research – as well as a comprehensive toolkit and suite of reference materials.
We offer a broad range of expertise, including the following most-referenced areas:
- brand strategies and management;
- corporate-level marketing campaign management;
- visual identity, logos and images;
- copywriting and tone of voice;
- market research and evaluation;
- advertising policy and implementation;
- digital marketing and social media.
To find out more about our University brand, and access guidelines to help you create publications and web content that are consistently and effectively on-brand, visit our brand microsite.
We can also offer advice on a range of University-approved external suppliers, with whom we have excellent relations, across the creative marketing mix and including print.
University Marketing is part of the Division of Communications and Marketing in PSS.